The 2026 campaign was developed alongside TSE, Thinkerbell and stakeholders from Tooheys and NSW Blues, with TSE establishing the initial art direction.

I contributed from the project’s inception, evolving the art direction in response to client feedback and production viability. I then took the project through the animatic stage and handled motion design and video editing through to final execution.

Final delivery included a 30-second hero execution with 15' and 6' second cutdowns across 4:3, 4:5, 16:9 and 9:16 formats. The completed TVC launched nationally across free-to-air television and digital channels.