I’m a Sydney-based Creative Lead specialising in sports design, brand systems, and motion.

Over the past five years, I’ve worked at the intersection of sport, culture, and entertainment - leading creative across brand identity, campaigns, motion, and live experiences. Most recently, I led the creative direction for the Sydney Kings, redefining the club’s visual identity, delivering multiple reimagined uniforms, and building season-long campaigns integrated across every touchpoint - from social and marketing to merchandise, sponsorship, and the game day experience.

My approach is rooted in building brands that feel cohesive, considered, and built to move - not just visually strong, but designed to scale across platforms, moments, and audiences.

I work flexibly across projects - from leading creative direction to plugging into existing teams, systems, and workflows where needed.

Currently available for freelance and contract projects.