I’m a Sydney-based multidisciplinary creative specialising in sports design, brand systems and motion.

Over the past 6+ years, I’ve worked across professional sport and entertainment, leading and delivering brand identities, campaigns, motion and live experiences for clubs, leagues, brands and major events.

Before working independently, I spent 6 years at Total Sport + Entertainment (TSE), including my final 3 as Design Lead & Head of Motion Graphics. Alongside these agency-wide responsibilities, I served as Creative Lead for the Sydney Kings across 3 seasons, leading a multi-season redesign of the club’s identity and its rollout across seasonal campaigns, uniforms, merchandise, sponsorship, social content and the game day experience.

My approach is rooted in building brands that feel cohesive, considered and built to move - not just visually strong, but designed to scale across platforms, moments and audiences.

I work flexibly across projects - from leading creative direction and hands-on delivery to integrating with existing teams, systems and workflows where needed.

Currently available for freelance and contract projects.