The campaign built on Tooheys’ iconic anthem, made famous in the sheds following NSW’s 2024 Origin victory, extending the song beyond the team and into a celebration of fans, footy and the bond shared across the state.

My contribution focused on motion design for the organic and UGC sequences featured throughout the spot.

The campaign was delivered as a 30-second hero execution with 15’ and 6’ second cutdowns, adapted across 1:1, 4:5, 16:9 and 9:16 formats. The completed TVC launched nationally during State of Origin across free-to-air TV and digital channels.