SBW v Gallen brought Sonny Bill Williams and Paul Gallen’s longstanding rivalry into the boxing ring at Sydney’s Qudos Bank Arena. TEG Sport approached TSE to revamp the event’s existing key art ahead of the fight.

I led the redesign, developing a revised visual direction and hero artwork within a 3-day turnaround.

The proposed creative was ultimately not taken forward, as logistical deadlines left insufficient time to implement the revised direction across the event’s rollout.